Discover part of the Cuban culture throught the history of Havana Club, the Cuban Rum, and its elaboration stages. It is not necessary to drink alcohol to enjoy this wonderful museum, because by visiting it you’ll still be able to delve into Cuban culture. This museum offers an interesting guided tour exhibiting the complex rum-making process in old machines. This tour is available in Spanish, English, French, German and Italian. It explains the entire process, from the manufacturing white oak barrels to the rum’s fermentation and ageing process, as well as a scale-model copy of a sugar mill. Ticket price includes a tasting to finish the tour in an attractive bar, where you will be able to taste also a wide variety of typical cuban cocktails, with traditional Cuban music from the 30’s in a cozy early 20th century atmosphere. The museum also contains a shop store.

The San Francisco de Asís Church and Convent is the current scenario of the richest cultural traditions. This is one of the most extraordinary convent and church complex of the colonial time. The construction of the current set dates from 1738, and it replaced a more modest one completed in 1591. After a restoration in the nineties, the architectural group has harbored, also, a concert hall and the Holy, Sacred and Religious Art museums. The most significant element of the Church is the Tower 42 meters of height, second in altitude at the colonial time. 

Plaza de Armas surrounds a statue of the patriot Céspedes and is ringed by shaded marble benches and second-hand bookstalls. This square, founding in 1519, was the city's first open space, around which the most important political, military, religious and civil institutions were located. The palaces that surrounded it during the 18th century are worthy exponents of Cuban Baroque architecture. On the square’s eastern side a small neoclassical temple, El Templete, marks the spot where the first Catholic mass was celebrated in 1519. Next door is one of the city’s most luxurious hotels, Hotel Santa Isabel. To the north, the squat but angular and moated Castillo de la Real Fuerza (Fort of the Royal Forces) is one of the oldest forts in the Americas.  

The neighbors of the town insisted to the town council on the need to create a new public square for their amusement. In 1587, the town council decided to use as a public square the area behind the Convento de San Francisco, which was being built at the time. During the latter decades of the 16th century, this square was called the Plaza Nueva (new square), but from the 18th century onwards, once the Plaza del Cristo had been built, it began to become known as the Plaza Vieja (old square). The most remarkable feature of this square are the buildings around it, with their unquestionable historical and artistic importance of having been the blueprint for a style of architecture which, along with certain developments, subsequently spread throughout the city and characterised the Cuban architecture of the 18th century.